Coca-Cola said that by 2030, it wants 25 percent of its packaging around the world to be reusable. This is a good thing for the environment, which has been slamming the soft-drink company for causing a lot of plastic pollution worldwide. Coca-Cola is a top target for people, investors, and environmental groups who are worried about petroleum-based plastic single-use bottles clogging up the oceans, among other things.
The group Break Free From Plastic released its annual report in October, and it found that the company was the world's worst polluter of plastic for the fourth year in a row in 2021.
We hope other companies will follow Coke's lead and set goals for reusable packaging. Emma Priestland, the group's global corporate campaign coordinator, said this:
Coke said that reusable packaging includes containers that can be reused by businesses or consumers, like refillable fountain drink containers and glass and plastic bottles that can be filled or returned. The cola maker was referring to reuse guidelines from the Ellen MacArthur Foundation.
2020: 16 percent of the company's packaging was reused. That year, 90% of its refillable glass and plastic containers were thrown away, the company said.
In a statement, fund manager Green Century Capital Management said that Coca-announcement Cola's on Thursday is the "first known goal of its kind." It is also "a welcome change of strategy." A Green Century asked Coca-Cola to cut back on single-use plastic. They are now debating whether or not to drop their proposal.
Coke's CEO said Thursday that if the company meets its new goal, it will be "easier to achieve our goals for a world without waste, where we want to collect back a bottle or can for every one we sell by 2030."
Oceana, an advocacy group, released a poll on Wednesday that found that 8 out of 10 people in the United States support government policies to cut down on single-use plastic waste.
Calls for a global agreement were made in January by Coca-Cola, Pepsi-Co, and other big brands from around the world. They wanted to cut down on plastic production, a big business for the oil industry. So break free from the plastic that ties you down. We went to beaches in 45 countries and cleaned them up. We found nearly 20,000 Coca-Cola-branded products, more than the next two biggest plastic polluters, PepsiCo Inc and Unilever PLC.