The Fiat Metaverse Store is the world's first interactive showroom built on the metaverse. This makes the brand a leader in providing a fun and easy brand experience. The Fiat brand's new technology is the first of its kind. The whole sales process is based on the metaverse, changing how customers buy things.
"Fiat is again in the lead in giving our customers a new, stress-free brand experience. The Fiat Metaverse Store is the first of its kind in the car business. It is designed in the style of a Fiat. It's a magical experience that takes you into the world of Fiat with the help of a person. It's simple and easy to use, like the idea of tech it easy, and everyone can use it because of its technology," said Olivier Francois, CEO of Fiat and Global Marketing Director for Stellantis. – "In short, this is our way of making shopping easier and more tailored to each customer's needs through human interaction. This fits our social mission to meet people's current needs and make their lives easier."
For the first time, our customers will be able to try out and buy the new Fiat 500 La Prima by Bocelli from the comfort of their own homes, thanks to a fast, realistic, and stress-free human-assisted process. By the end of 2022, the entire line of the new Fiat 500 will offer this unique experience. In the first half of 2023, customers will be able to find new models in the Metaverse Store. Our innovative customer journey will also be available in other markets, starting with Italy.
The Fiat Metaverse Store was made with the help of Touchcast and Microsoft. This one-of-a-kind experience was made just for the Fiat brand. Touchcast's Metaverse-as-a-Service platform is built on the Microsoft cloud. It gives customers access to the metaverse without needing virtual reality headsets, avatars, or other specialized hardware. The result is an unbeatable combination of virtual and real experiences. The Fiat Metaverse Store puts the customer "inside" Fiat right away.
Once the customer is inside, Product Genius will meet them and show them the chosen model in a dynamic 360° presentation. They will also be able to talk about the technology used. Product Genius will also answer questions about electric vehicles, ways to charge them, and the new Fiat 500's many features. The customer can also closely examine how the EV's infotainment system and different driving and charging modes work. The customer will also be able to customize their car by choosing the type and color of the body, the design of the interior, and other features. They can watch their dream car change as they make their choices. Also, the Fiat brand offers a very immersive tool that lets you drive the new Fiat 500 La Prima by Bocelli on the test track La Pista 500, which is on the roof of the former Lingotto factory in Turin.
The brand is moving toward a simple but innovative customer journey with the new Fiat Metaverse Store at CES 2023. This is in line with the simplification strategy that was introduced just a few weeks ago with the configuration of the new range.
A completely new online experience is combined with a physical one, as the customer can go to the nearest dealership and set up a test drive of the chosen model.