The new Peugeot 308 convinced the international jury with its distinctive design and high quality: As the first model with the fresh coat of arms of the lion brand, it received the Red Dot Design Award. This is the seventh time that Peugeot has been awarded the design prize.
Haico van der Luyt, Managing Director of Peugeot Germany: "We are very proud to receive the coveted Red Dot Design Award for the Peugeot 308. The face of the new brand identity stands for progress and future mobility. This award underlines that we are also on the right track with our design language."
With its striking design, the new Peugeot 308 asserts itself in its segment. The new exterior design convinced the expert jury: the silhouette is stretched by the longer wheelbase and offers more space for passengers on the back seat. The reduced height also lengthens the bonnet visually. The new lion brand crest is highlighted by the radiator grille pattern and stylishly hides radar and sensor technology behind it. The narrow headlights contribute to the dynamic exterior design of the new Peugeot 308. The Matrix headlights (in the equipment levels GT and GT Pack) have the latest LED technology, which ensures more efficiency and safety in everyday life. At the rear, the headlights use full-LED technology with the three claws for a modern, brand-specific light signature.
Inside, the new Peugeot 308 impresses with selected details: a new compact control element, LED ambient lighting, and door panels made of Alcantara or aluminum parts.
True to Peugeot 308's "Power of Choice," the new model is offered with a variety of engine options. Along with conventional engines, the Peugeot 308 is available with two hybrid engines.
For over 60 years, the "Red Dot Award" has been honoring innovative design in the categories "Product Design," "Communication Design," and "Design Concept." Once a year, the submitted products, communication projects, design concepts, and prototypes are evaluated by an international jury whose members are experts from the respective specialist areas.